When I first encountered Dr. Loretta's work on Youtube, I was delighted because she has created a valuable body of work that helps us understand the why and how behind our animal impulses that don't always support our human aspirations to be better, to thrive, and to be at peace with ourselves and with the world.

In this special interview, Dr. Loretta helps us see that there is nothing wrong with us -- even if our brains would have us think otherwise because of evolution, neurotransmitters, and socialization.

Loretta Breuning is Founder of the Inner Mammal Institute and Professor Emerita of Management at California State University, East Bay. She’s the author of Habits of a Happy Brain, and many other books that have been translated into Spanish, Russian, Chinese, Arabic, French, Turkish and German.

Learn more at InnerMammalInstitute.org

To learn more about me (or to sign up for the upcoming free webinar), come to JamieLeeCoach.com

Jamie Lee

As a negotiation geek, I love thinking about how the brain impacts our negotiating behaviors. The brain is a fascinating organ. It's the human computer that can process a trillion bits per second. Yet scientists say we've only barely begun to understand how the brain works.

We know a few basic things, like how the brain evolved over millions of years and how some chemical messengers (or neurotransmitters) relay information that trigger thoughts and emotions that drive our behavior. In this episode, I talk about three neurotransmitters: serotonin, oxytocin, and cortisol.

My intention is to raise our awareness about our brains and the impact of these neurotransmitters so we can understand:

Our own impulses at the negotiating table, The why behind how other people react to your ask, and How to create better strategies for success with all this in mind.

Mar 15 How to Tame Your Inner Mammal with Dr. Loretta Breuning

Mar 8 The Human Brain: How Neurotransmitters Impact Negotiation Behavior